Together with the Ostrava public transport company (Dopravní podnik Ostrava), we currently scent 40 trolleybuses to make every journey more comfortable and pleasant for passengers. Our goal is to minimise the unpleasant odours common in public transport and create an environment where people feel good.
Seasonal scents in Ostrava's trolleybuses
We adapt the scenting of the vehicles to the season. In spring and summer, we use fresh, floral and citrus notes that bring energy and lightness. In autumn and winter, we switch to warmer, spicy scents that evoke a feeling of cosiness.
What passengers say
Passengers appreciate our scents: “It was really needed – public transport often has plenty of unpleasant smells, from sweat to odours from the street. Now the journey is much more pleasant.”
Scent marketing improves the ride in Ostrava
The collaboration with DPO Ostrava shows how scent marketing can improve the everyday travel experience. Even a small change, such as a scent in a trolleybus, can make the journey to work, school or the shops more pleasant for passengers.
We are glad to work with DPO and contribute to a more pleasant and fresher environment in public transport that makes travelling more enjoyable for all passengers.
The Essenses teamScent marketing